miss its/the mark
idiom
: to fail or be wrong
Their estimates completely missed the mark.
The ad campaign was supposed to appeal to young people but it missed the mark.
Examples of miss its/the mark in a Sentence
Recent Examples on the Web
Where the other women at the country club would be elegantly styled, Friedberg had to make sure that Maxine’s attire would just slightly miss the mark.
—
Ryan Fleming, Deadline, 16 June 2024
Campaigns to reduce demand for wildlife products often miss the mark, however.
—Vanda Felbab-Brown, Foreign Affairs, 9 Oct. 2018
One thing Key West used to miss the mark on is spa treatments, and Spa al Mare has changed that with rejuvenating treatments in its breezy beachfront cabanas.
—Miami Herald, 30 May 2024
Those impressions miss the mark, coach Mike Woodson noted postgame.
—Zach Osterman, The Indianapolis Star, 18 Jan. 2024
The moon’s clash with Venus prompt meaningless chats that miss the mark.
—USA TODAY, 15 Mar. 2024
What could’ve caused Gemini to ‘miss the mark’ Google declined to respond to questions from The Post.
—Nitasha Tiku, Washington Post, 23 Feb. 2024
Decisions made in real time ultimately miss the mark.
—Rachel Siegel, Washington Post, 20 Feb. 2024
Is your board a necessary evil, your investors a subtle irritation and do your suppliers often miss the mark?
—Jodie Cook, Forbes, 14 Feb. 2024
Ryan Fleming, Deadline, 16 June 2024
Campaigns to reduce demand for wildlife products often miss the mark, however.
—Vanda Felbab-Brown, Foreign Affairs, 9 Oct. 2018
One thing Key West used to miss the mark on is spa treatments, and Spa al Mare has changed that with rejuvenating treatments in its breezy beachfront cabanas.
—Miami Herald, 30 May 2024
Those impressions miss the mark, coach Mike Woodson noted postgame.
—Zach Osterman, The Indianapolis Star, 18 Jan. 2024
The moon’s clash with Venus prompt meaningless chats that miss the mark.
—USA TODAY, 15 Mar. 2024
What could’ve caused Gemini to ‘miss the mark’ Google declined to respond to questions from The Post.
—Nitasha Tiku, Washington Post, 23 Feb. 2024
Decisions made in real time ultimately miss the mark.
—Rachel Siegel, Washington Post, 20 Feb. 2024
Is your board a necessary evil, your investors a subtle irritation and do your suppliers often miss the mark?
—Jodie Cook, Forbes, 14 Feb. 2024
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'miss its/the mark.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
Dictionary Entries Near miss its/the mark
Cite this Entry
“Miss its/the mark.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/miss%20its%2Fthe%20mark. Accessed 2 Jul. 2024.
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